We were four months pregnant and being pushed out of our jobs.
In an industry built to serve women, we saw firsthand how poorly the care providers—the women doing the work—are often treated.
So we took over PureLux to create something better: a salon grounded in dignity, professionalism, and care—for the people behind the table just as much as the clients sitting at it.
At PureLux, we've built a salon that works with women's lives, not against them.
Expecting mothers set their own schedules, choose the services they offer, and take time away as they need—with no deadlines or pressure. Everyone on our team benefits from open-ended leave, flexible hours, and a workplace culture grounded in trust, autonomy, and respect.
We don't just talk about empowerment—we invest in it.
Our team receives continuous training, mentorship, and real opportunities to grow. Whether they're refining their craft or launching their own ventures, we support their version of success—whatever that looks like.
Because when women are supported, they don't just show up—they thrive.
And the results speak for themselves.
Welcomed into our PureLux family
Who've gone on to build businesses of their own
We see luxury as more than aesthetics. It's the feeling of being in a space where everyone is treated with respect—where care flows both ways, and where the energy is calm, professional, and supportive.